“Josh rolls up his sleeves and gets stuff done. Capable of driving marketing and communication transformation. I had the fortune of working with Josh on re-crafting the Axway voice, message, and outcomes. He had a 10x impact in terms of our reach and community engagement. If you need communication transformation, Josh is the guy.”
–Vince Padua, Chief Product Officer – GE Vernova
What I Do
Transforming Ideas into Impactful Digital Experiences
I specialize in creating content and digital marketing strategies that drive engagement, build authority, and generate measurable business impact. With a background in journalism and marketing leadership, I translate complex ideas into compelling narratives that resonate with target audiences.
Data-Driven Strategy
Every piece of content is backed by research, audience insights, and performance metrics to maximize impact and ROI.
Engaging Storytelling
By blending creativity with strategic messaging, I craft stories that capture attention, inspire action, and strengthen brand positioning.
My Journey
From Journalist to Global Content Leader
My career has evolved from uncovering stories as a journalist to building high-impact content strategies for global brands. Each strategic step—from social media marketing to scaling startups and leading enterprise content teams—has shaped my ability to craft narratives that engage, inform, and convert.
01
Award-winning journalist
I honed my ability to tell compelling stories, distill complex topics, and engage audiences. This foundation in storytelling and research became the cornerstone of my approach to marketing.
02
Digital Marketer
Transitioning from journalism, I embraced the fast-evolving world of social media and digital marketing. I built and executed content strategies that amplified brand presence, drove audience engagement, and fueled organic growth.
03
From Startups to Enterprise
I have created content strategies for startups to large corporate teams, driving engagement, demand gen, and executive visibility that resonates across different growth stages.
04
Leading Global Content Strategy
I now lead global content teams that drive brand positioning, engagement, and business impact. Working with cross-functional teams, I create content ecosystems that establish thought leadership, generate demand, and align with business goals.
National Cybersecurity Strategy Shifts Burden to Tech Sector
The new National Cybersecurity Strategy urges more mandates on companies that control most of the nation’s digital infrastructure. While this new document is not the law in itself, it does set a framework for new legislation that could affect software providers.
How to Make Digital Transformation Work
The best way to appreciate key concepts involving digital transformation is to look at real-world examples. In a recent Kong webinar, I sat down with Solutions Engineer Ahmed Koshok as he reviewed several real-world case studies that help illuminate the role of microservices in making digital transformation successful for organizations.
Axway named a Leader in Gartner Magic Quadrant for 5th time
Axway, a leading provider of API Management and integration software, today announced it has been positioned by Gartner in the Leaders quadrant of the Gartner Magic Quadrant for Full Life Cycle API Management. This is the fifth time Axway has been positioned as a Leader.
Praise
What Others Are Saying
Over the years, I’ve had the privilege of working with talented teams and incredible leaders who have entrusted me with shaping their content strategies. Here are a few words from those I’ve collaborated with.
Joshua has leveled up our global content marketing organization. He is extremely organized and has helped us improve our processes and cross-functional collaboration. He is also very culturally competent, which is crucial in a global company like ours, and has successfully forged relationships with team members across different continents. He has done a great job managing and mentoring his direct reports. He is also extremely flexible, happily logging in for 5 am calls and still being available in the evening to help push projects forward. He is an expert in content marketing and I trust his counsel. Most importantly, he always accepts new projects and tasks with a smile and cheery disposition. I have enjoyed having Josh on my team.
Kristen (Okerman) Quillin
Chief Marketing Officer
Being part of Josh’s team was an absolute pleasure. He’s all about positivity, creativity, and solid support. Josh is a great professional and manager with brilliant analytical, writing, and editing skills. He’s really good at solving problems and bringing fresh ideas to the table. As a manager, he’s there for you every step of the way. I’ve learned a ton from Josh, and any company would be lucky to have him Being part of Josh’s team was an absolute pleasure. He’s all about positivity, creativity, and solid support. Josh is a great professional and manager with brilliant analytical, writing, and editing skills. He’s really good at solving problems and bringing fresh ideas to the table. As a manager, he’s there for you every step of the way. I’ve learned a ton from Josh, and any company would be lucky to have him.